Plumber Online is a trusted plumbing service provider based in Abu Dhabi, operating in the region for more than 10 years. Known for delivering reliable residential and commercial plumbing services, the company wanted to expand beyond traditional word-of-mouth growth and build a sustainable online presence. The owner approached us in late 2020 with a clear objective—to grow the business digitally and start generating consistent online leads.
Project Summary
This one-time project turned into a long-term partnership after successfully building Plumber Online’s digital foundation. Through a combination of a high-performing website, strong SEO strategy, and targeted paid ads, we helped the client scale from offline operations to a systemized online lead-generation engine.
The Challenge
Before partnering with us, Plumber Online had no digital visibility, no website, and no lead-generation system. Competitors already had a strong online presence, making it difficult for the business to stand out. The client needed:
- A fast, mobile-responsive website
- A system to collect and manage leads
- A strategy to drive instant business and long-term organic growth
- A reliable setup for CRM integration and automated lead filtering
The major challenge was creating a full digital ecosystem within a short deadline of 10 days.
The Solution
We initiated the project with a detailed consultation to understand the business goals and customer flow. Our team implemented a multi-step solution:
1. Website Design & Development
- Built a responsive, modern, and high-converting website
- Created service pages tailored to local keyword intent
- Added clear CTAs, live chat, instant inquiry forms, and trust elements
2. SEO Strategy
- On-page SEO optimization with strong local keywords
- Technical SEO improvements for speed and accessibility
- Google Business Profile optimization for local ranking
- Created content that positions Plumber Online as a trusted local service provider
3. Paid Ads Setup
- Launched targeted Google Ads for “emergency plumber”, “plumber near me”, etc.
- Set up location targeting to ensure high-intent leads
- Installed conversion tracking for accurate performance measurement
4. CRM & Automation
- Integrated CRM for lead management
- Configured chatbots and automated replies to filter and convert leads quickly
- Built an autopilot system for handling inquiries 24/7
Results
The impact was immediate and long-lasting:
- Website delivered ahead of the 10-day deadline
- Client started receiving leads the same day the website was published
- Google Ads delivered instant business from Day 1
- SEO improvements contributed to steady organic inbound leads over months
- Automated CRM + chatbots significantly reduced response time and improved conversions
- Plumber Online has remained a permanent happy client from 2020 to 2022
This project transformed a completely offline business into a digitally strong, lead-generating company.
Client Feedback
“I was extremely happy to see my new business website live in such a short time. The website looks great, loads fast, and started giving me leads immediately. Their SEO and paid ads strategy helped me get consistent business. The CRM automation made everything easy. Truly a professional and reliable team.”
Technologies & Tools Used
- WordPress (Website Design & Development)
- Elementor / Custom Theme
- Google Analytics & Tag Manager
- Google Ads
- CRM Integration (Lead Management)
- Live Chat & Chatbots
- On-page & Technical SEO Tools