VICK COPY is a well-established commercial printing service located at 1879 Euclid Ave, Berkeley, directly opposite UC Berkeley North Gate. Known for high-quality printing, copying, binding, scanning, and academic materials production, VICK COPY serves students, faculty, local businesses, and walk-in customers. Despite its strong offline reputation, the brand needed a modern digital presence to reach a wider audience and streamline service inquiries.
Project Summary
The project focused on digitally transforming VICK COPY through a modern website and a strong local SEO foundation. The new platform improved service visibility, reinforced the store’s connection to UC Berkeley’s student community, and increased foot traffic through optimized search presence. With structured content, clean design, and optimized SEO, VICK COPY now has a scalable digital identity that supports long-term business growth.
The Challenge
Before the project began, VICK COPY faced several digital obstacles:
- An outdated or limited online presence that did not reflect their professional printing capabilities
- Lack of visibility in local Google search results for high-intent keywords like “copy shop near UC Berkeley” or “Berkeley printing services”
- Difficulty in presenting services, pricing details, and store information clearly to students and local customers
- No digital credibility or structured platform for customer inquiries and lead generation
The company needed a modern website and a strong, locally targeted SEO strategy to enhance visibility and attract consistent traffic.
The Solution
We executed a combined Website Design + Local SEO strategy tailored for a busy, location-dependent print service.
Website Design & Content Strategy
- Designed a clean, professional website showcasing printing, copying, scanning, binding, and academic services
- Highlighted store location, working hours, and proximity to UC Berkeley
- Added service-specific pages to improve clarity and organic ranking
- Implemented clear CTAs for inquiries, walk-ins, and directions
Local SEO Optimization
- Conducted detailed keyword research around Berkeley printing services
- Optimized on-page SEO structure, meta tags, headings, and URLs
- Enhanced local signals with Google indexing, schema markup, and geo-targeted keywords
- Improved visibility for “printing near UC Berkeley,” “Berkeley copy shop,” and similar search terms
Brand Credibility Elements
- Added reviews, social proof, and store highlights
- Created service descriptions that reflect the shop’s reliability and fast turnaround
The Results
The project significantly improved the client’s online visibility and customer engagement:
- A modern, high-performance website that accurately represents VICK COPY’s service quality
- Improved ranking for location-based printing keywords in Berkeley
- Higher foot traffic from students and local businesses searching online
- Boosted credibility due to professional branding and clear service presentation
- Increased online inquiries and map direction clicks from Google search
The new digital presence now serves as a strong extension of their physical storefront.
Client Feedback
“Our new website has made a huge difference for our business. Customers can easily find us online, especially UC Berkeley students. The site is clean, professional, and highlights all our services clearly. The SEO improvements helped us appear higher in searches, and we’ve noticed more walk-ins mentioning they found us on Google. Excellent work!”
Technologies & Tools Used
- CMS: WordPress
- Page Builder: Elementor
- Theme: Lightweight business theme
- SEO Tools: Yoast SEO, Google Search Console setup
- Plugins: Contact form, security tools, schema helpers
- Design Tools: Figma / Canva
- Performance: Image optimization, caching