Free CRO Tool
Landing Page Conversion Calculator
Enter your traffic and revenue numbers. Get instant insight into conversion performance, profitability, and what a small lift in conversion rate is really worth.
Industry benchmarks:
Below 2% — Low
2%–5% — Average
5%–10% — Strong
10%+ — Elite
Your Numbers
Total sessions or unique visitors to the page.
Sales, sign-ups, leads — whatever counts as a conversion for this page.
Average order value, sale price, or estimated LTV per conversion.
Optional — Traffic Cost
CPC or CPM-derived cost per visitor. Leave blank if you have total ad spend.
Total traffic cost. Used instead of cost-per-visitor if entered.
Optional — Goal Setting
Set a goal rate to see how much lift you need and what it's worth.
Results
Conversion Rate
—
Revenue per Visitor
—
Total Revenue
—
Total Traffic Cost
—
Profit
—
ROI
—
Before vs After — Scenario Builder
Model two scenarios side-by-side: your current setup vs a hypothetical improvement. Adjust any field independently.
Scenario A — Current
Conversions:—
Revenue:—
Profit:—
ROI:—
VS
Scenario B — Improved
Conversions:—
Revenue:—
Profit:—
ROI:—
How the Numbers Work
Conversion Rate
(Conversions ÷ Visitors) × 100
The percentage of visitors who completed your goal action.
Revenue per Visitor
Total Revenue ÷ Visitors
How much each visitor is worth on average. Key for paid traffic decisions.
Profit
Revenue − Traffic Cost
Revenue left after paying for the traffic. Requires cost input.
ROI
((Revenue − Cost) ÷ Cost) × 100
Return on your traffic spend as a percentage. Positive = profitable.
Disclaimer: All results are estimates based on the numbers you enter. They are for planning purposes only and do not guarantee actual revenue, profit, or ROI. Real results depend on many factors including traffic quality, offer, audience, and market conditions. This tool is provided free by AlphaTech Solution.